Skills & Experience

Storefront Web Migration

• Led consolidation of all Storefront routes into single Next.js App Router SSR app as DRI
• +6.25% absolute CVR lift on checkout, estimated $1.7M annualized GMV gain
• Coordinated cross-team migration, trimming 300K lines of legacy code

Checkout Performance

• Designed first SSR-streaming checkout: 5.56% FCP improvement, 17% Speed Index improvement
• $8.3M annualized GMV impact from performance gains

E2E Test Modernization

• Built AI-first Playwright framework: 3.2x coverage increase (57 to 184 tests)
• Added auth via test tenancy, payment card testing, dynamic consumer creation with OTP

MFA Payment Security

• DRI for MFA verification on payment additions, collaborating with Payments and Fraud teams
• Built reusable MFA risk package adopted by Marketplace team

AI Tooling

• Built AI-powered DSL generation tool converting natural language to UI components with real-time streaming

Reliability & Scaling

• Authored Storefront web reliability roadmap and co-authored performance roadmap
• Performed deep scaling analysis for McDonald’s launch, debugged high-CPU issues in web server

• Designed Detector Hub website frontend with Next.js SSG, reducing asset size by 80% using Tailwind
• Led AWS BugBust consoles — set Guinness World Record for largest bug-fixing challenge
• Migrated from Redux/Saga to React Query, speeding development by 2x
• Moved from Babel to SWC: test execution 10min to 42s, build 1.5min to 20s
• Added CloudWatch Synthetics monitoring for all consoles

• Built experimentation platform for ML scientists — increased efficiency by 3x
• Created frontend proxy service with Node.js, Express, Lambda, and Cognito
• JAM stack approach reduced yearly costs by 138% vs on-demand EC2

Founded and led a WordPress product studio (team of 2-5), shipping 9 commercial themes and plugins on Envato/Themeforest with custom live editing engines, e-commerce integrations, and unique UX innovations.

Also built Power CMS, a custom CMS on Laravel with multi-portal subdomain system, granular user roles, Stripe payments, and integrated forums.

• Built advanced Google Maps API directory for clinics in DACH region — reduced customer travel time by 20%
• Replaced Vimeo selling system with subscription model — profits increased 80% in first quarter
• Created one of the first live page builders for WordPress

Co-founded a WordPress product studio and shipped one of the earliest visual page builders on the internet before page builders became an industry standard.

Built and shipped multiple WordPress plugins including pricing tables, blog plugins, and photography plugins across different niches.